Patterns are instructions that guide craftspeople through the process of creating a new piece. They can be free or sold and are a great way to create a new and exciting knit or crochet design.

As a Craft Patterns, it’s important to invest the time upfront to ensure your patterns are error-free and easy to follow. This includes tech editing and test knitting. Tech editors are like pattern detectives, checking each step and number for errors, clarifying confusing sections, and improving clarity. And test knitters are a real-life group of makers who make your pattern and give you feedback on their experience.

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It’s also worth investing in high-quality product photos. This will not only add to your brand’s credibility and authority but will help build trust in your customers. This is especially crucial for patterns that require complex or intricate steps, such as a complicated stitch or a detailed construction process.

As a final note, it’s a good idea to include sign-up forms on your website. This allows you to collect your customers’ emails and build a relationship with them. It’s a simple but effective way to grow your business and keep people up-to-date with your latest releases.