A Vape Shop (also referred to as an electronic cigarette store or vapor shop) is a retail business that sells e-cigarettes and related accessories. These stores also offer a variety of liquids, or e-juices, often in different flavors and nicotine strengths. In addition to selling products, a vape shop may also offer services like repairs or customization. Often, these shops are located in high-traffic areas where they can attract customers. They are also frequently decked out in rainbow colors and neon signage, making them hard to miss.

The initial investment required to open a vape shop can vary, but it’s important to conduct thorough market research and seek expert advice before beginning the venture. According to Financial Model Templates, a well-run vape shop can generate profit margins of 15-45%.

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While many national grocery and convenience chains publicly disavowed the vapor market before the pandemic, local independent shops are still popping up across America. Many local vape shops rely on guerilla marketing tactics and low advertising budgets to bring in new customers. They also host social events, such as vape competitions and concerts, to build a sense of community among their customer base.

A recent study examining the demographics of vape shop customers found that the majority of those interviewed were currently using e-cigarettes (84%) and 19% were dual users. While the findings are encouraging, the study’s methodology had some limitations. For example, the data was scraped from online sources and telephone verification was limited to six MSAs in states with varying tobacco control contexts.