Professionals in Scent Experience & Scent Marketing
influencersintra Professionals in Scent Experience & Scent Marketing
When you think allsens.nl the scents that are associated with your favorite brands and places of business, you might be surprised to learn that they are part of an intentionally designed marketing strategy. From restaurants that use a special fragrance to entice customers to spend more time and money to retailers that incorporate a signature scent to reinforce brand identity, the benefits of incorporating a customized fragrance into your marketing strategy can be both dramatic and lasting.
The olfactory system is directly connected to the limbic brain, which controls emotions and memories, which makes smell a very powerful marketing tool for businesses that want to influence consumer behaviors and create positive associations with their brand. In fact, research shows that people recall smells with 65% accuracy after a year – significantly better than visual memory of a photo or video.
Navigating the Aromascape: Insights from Scent Marketing Practitioners
We work with small and large companies that understand the value of using scent as a part of their overall marketing strategy. They recognize that it can be more effective than traditional advertising or even social media because it is a subtle way to make an impression on consumers and is something that can last long after they leave your location or product.
We can help you identify your goals and choose the right fragrance for your needs. Our experts will consult with you to learn more about your business and the desired outcome of your scent marketing campaign, including what you hope your customers will feel when they enter your space or experience your products. We can then recommend the best system to achieve those results and ensure that the scent you select is the perfect fit for your business.
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